Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8464| Title: | Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention. | Authors: | Tan, Mei Ching. Tan, April Su Mei. Tee, Keith Wee Lin. |
Keywords: | DRNTU::Business::Advertising | Issue Date: | 2002 | Abstract: | A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention. | URI: | http://hdl.handle.net/10356/8464 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1218.pdf Restricted Access | 2.31 MB | Adobe PDF | View/Open |
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