Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8464
Title: Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
Authors: Tan, Mei Ching.
Tan, April Su Mei.
Tee, Keith Wee Lin.
Keywords: DRNTU::Business::Advertising
Issue Date: 2002
Abstract: A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
URI: http://hdl.handle.net/10356/8464
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_1218.pdf
  Restricted Access
2.31 MBAdobe PDFView/Open

Page view(s) 50

259
checked on Sep 23, 2020

Download(s) 50

7
checked on Sep 23, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.