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|Title:||Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.||Authors:||Tan, Mei Ching.
Tan, April Su Mei.
Tee, Keith Wee Lin.
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2002||Abstract:||A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.||URI:||http://hdl.handle.net/10356/8464||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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