Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8474
Title: | B2B e-marketplaces : a strategic positioning and resource-based perspective. | Authors: | Chuah, Dennis Sing Ming. Chen, Andy Wei Yen. Lin, Ning Hong. |
Keywords: | DRNTU::Business::International business::Retail::Computer networks | Issue Date: | 2002 | Abstract: | The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Internet Technology phenomenon. | URI: | http://hdl.handle.net/10356/8474 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_1227.pdf Restricted Access | 451.67 kB | Adobe PDF | View/Open |
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