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Title: B2B e-marketplaces : a strategic positioning and resource-based perspective.
Authors: Chuah, Dennis Sing Ming.
Chen, Andy Wei Yen.
Lin, Ning Hong.
Keywords: DRNTU::Business::International business::Retail::Computer networks
Issue Date: 2002
Abstract: The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Internet Technology phenomenon.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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