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|Title:||B2B e-marketplaces : a strategic positioning and resource-based perspective.||Authors:||Chuah, Dennis Sing Ming.
Chen, Andy Wei Yen.
Lin, Ning Hong.
|Keywords:||DRNTU::Business::International business::Retail::Computer networks||Issue Date:||2002||Abstract:||The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Internet Technology phenomenon.||URI:||http://hdl.handle.net/10356/8474||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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