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Title: The threat of MediaCorp to MediaWorks
Authors: Boo, Rosalind Gek Peng
Lau, Jye Yu
Keywords: DRNTU::Business::Management::Competition
Issue Date: 2002
Abstract: This project explores the competition between MediaCorp Tv and MediaWorks. This project studies the types of programmes preferred by viewers and work out a Tv schedule for MediaWorks; both channel U and Channel i (formally known as Tv Works).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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