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https://hdl.handle.net/10356/8478| Title: | The threat of MediaCorp to MediaWorks | Authors: | Boo, Rosalind Gek Peng Lau, Jye Yu |
Keywords: | DRNTU::Business::Management::Competition | Issue Date: | 2002 | Abstract: | This project explores the competition between MediaCorp Tv and MediaWorks. This project studies the types of programmes preferred by viewers and work out a Tv schedule for MediaWorks; both channel U and Channel i (formally known as Tv Works). | URI: | http://hdl.handle.net/10356/8478 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1230.pdf Restricted Access | 369.78 kB | Adobe PDF | View/Open |
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