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Title: Decision system analysis of advertising agency decisions.
Authors: Singh, Bajaj Gurmit.
Leow, Teck Wee.
Oomur Antish.
Keywords: DRNTU::Business::Advertising::Agency
Issue Date: 2002
Abstract: A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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