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Title: Family buying behaviour on vacation.
Authors: Choo, Wan Yee.
Lim, Pei Wen.
Soo, Ee Ping.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions are jointly made by spouses.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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