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Title: Liberalization in the mobile phone industry and its impact on Singapore consumers.
Authors: Tan, Chee Guan.
Lim, Kenny Kain Ming.
Ng, Kong Chian.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the issue of customer loyalty and performance evaluation for the 3 main mobile telecom operators (SingTel, MobileOne, and StarHub).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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