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Title: Evaluation of short message service using SERVPERF and perceived value
Authors: Ang, Katherine Siew Ling
Gan, Pei Yuke
Tay, Chai Cheng
Keywords: DRNTU::Business::Information technology::Mobile commerce
Issue Date: 2002
Abstract: SERVPERF model and perceived value are used to evaluate the Short Message Service(SMS) in Singapore. The relationship explored include: 5 dimensions of service quality and perceived value vs customer satisfaction, customer satisfaction vs behavioural intentions, behavioural intentions vs extent of usage.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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