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|Title:||Evaluation of short message service using SERVPERF and perceived value||Authors:||Ang, Katherine Siew Ling
Gan, Pei Yuke
Tay, Chai Cheng
|Keywords:||DRNTU::Business::Information technology::Mobile commerce||Issue Date:||2002||Abstract:||SERVPERF model and perceived value are used to evaluate the Short Message Service(SMS) in Singapore. The relationship explored include: 5 dimensions of service quality and perceived value vs customer satisfaction, customer satisfaction vs behavioural intentions, behavioural intentions vs extent of usage.||URI:||http://hdl.handle.net/10356/8505||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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