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Title: Online retailing in Singapore : success or failure?
Authors: Ong, Ken Yong.
Poh, Kay Hwee.
Tan, Eng Kiew.
Keywords: DRNTU::Business::International business::Retail::Computer networks
Issue Date: 2002
Abstract: This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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