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|Title:||Online retailing in Singapore : success or failure?||Authors:||Ong, Ken Yong.
Poh, Kay Hwee.
Tan, Eng Kiew.
|Keywords:||DRNTU::Business::International business::Retail::Computer networks||Issue Date:||2002||Abstract:||This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution.||URI:||http://hdl.handle.net/10356/8526||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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