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Title: Information overload and skepticism in advertising : a Singaporean perspective.
Authors: Tan, Heng Lip.
Lau, Pei Leng.
Chua, Zi Jian.
Keywords: DRNTU::Business::Advertising
Issue Date: 2002
Abstract: This project explores the impact of Information Overload on Advertising Effectiveness, by examining the 3 qualities of Information Overload; ease of search; experience; and credence.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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