Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8534| Title: | Exploratory study on consumer emotions during sales | Authors: | Bong, Cindy Feng Ling Tan, Dione Meng Sian Wong, Chee Wai |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2002 | Abstract: | This research attempts to explore Consumer Emotions during Sales in Singapore, specifically attempting to identify positive and negative emotions experienced. The VALs model and some other emotion models were used in this research. | URI: | http://hdl.handle.net/10356/8534 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1281.pdf Restricted Access | 507.99 kB | Adobe PDF | View/Open |
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