Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8534
Title: Exploratory study on consumer emotions during sales
Authors: Bong, Cindy Feng Ling
Tan, Dione Meng Sian
Wong, Chee Wai
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This research attempts to explore Consumer Emotions during Sales in Singapore, specifically attempting to identify positive and negative emotions experienced. The VALs model and some other emotion models were used in this research.
URI: http://hdl.handle.net/10356/8534
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_1281.pdf
  Restricted Access
507.99 kBAdobe PDFView/Open

Page view(s) 50

252
Updated on Nov 26, 2020

Download(s) 50

4
Updated on Nov 26, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.