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Title: Exploratory study on consumer emotions during sales
Authors: Bong, Cindy Feng Ling
Tan, Dione Meng Sian
Wong, Chee Wai
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This research attempts to explore Consumer Emotions during Sales in Singapore, specifically attempting to identify positive and negative emotions experienced. The VALs model and some other emotion models were used in this research.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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