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Title: The merger of mass and interpersonal communication via new media : integrating metaconstructs
Authors: Walther, Joseph Bart
Keywords: Convergence of Mass and Interpersonal Communication
Social sciences::Communication
Distribution Capacity
Issue Date: 2017
Source: Walther, J. B. (2017). The merger of mass and interpersonal communication via new media : integrating metaconstructs. Human Communication Research, 43(4), 559-572. doi:10.1111/hcre.12122
Series/Report no.: Human Communication Research
Abstract: The convergence of mass and interpersonal communication requires integration of underlying processes, or theoretical metaconstructs, that originated in formerly separate research domains. Several previous efforts to integrate mass and interpersonal communication fell short in this regard, and correspondent empirical work provides limited explanations. The article nominates 9 metaconstructs: distribution capacity, message persistence, audience, channels and cues, relationships, temporality, interactivity and mutual influence, message characteristics, and social goals. It suggests how these metaconstructs, in manifestations afforded by new media, can affect communication in important ways, with examples of studies that benefited from their inclusion. Consideration and integration of these metaconstructs, in individual studies or in streams of research, can expand the explanatory power and precision of research involving new media.
ISSN: 0360-3989
DOI: 10.1111/hcre.12122
Rights: © 2017 International Communication Association. All rights reserved. This paper was published in Human Communication Research and is made available with permission of International Communication Association.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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