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Title: Merging mass and interpersonal communication via interactive communication technology : a symposium
Authors: Valkenburg, Patti M.
Walther, Joseph Bart
Keywords: Social sciences::Communication
Mass Communication
Interpersonal Communication
Issue Date: 2017
Source: Walther, J. B., & Valkenburg, P. M. (2017). Merging mass and interpersonal communication via interactive communication technology : a symposium. Human Communication Research, 43(4), 415-423. doi:10.1111/hcre.12120
Series/Report no.: Human Communication Research
Abstract: This introduction to the special issue describes the impetus for a review of the merger of mass and interpersonal communication processes in light of recent developments in communication technologies. It reviews historical arguments about the need for integration in theorizing about communication processes. Then, it discusses the potential for communication technologies to combine mass and interpersonal communication in ways that obviate the traditional distinction between both types, and how interactive communication technology offers unprecedented analytic approaches for research. Finally, it previews the 11 essays that follow by identifying 4 types of convergence of mass and interpersonal communication: concurrence, integration, transformation, and evolution.
ISSN: 0360-3989
DOI: 10.1111/hcre.12120
Rights: © 2017 International Communication Association. All rights reserved. This paper was published in Human Communication Research and is made available with permission of International Communication Association.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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