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Title: Endorsed branding : the way to go for Unilever?
Authors: Goh, Grace Meibo.
Tan, Ker Wei.
Teo, Esther Wei Ling.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2002
Abstract: This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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