Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8552| Title: | Endorsed branding : the way to go for Unilever? | Authors: | Goh, Grace Meibo. Tan, Ker Wei. Teo, Esther Wei Ling. |
Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2002 | Abstract: | This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name. | URI: | http://hdl.handle.net/10356/8552 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1298.pdf Restricted Access | 268.08 kB | Adobe PDF | View/Open |
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