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Title: Modeling relevance of mobile communication services by social setting dimensions
Authors: Menichelli, Elena
Ling, Richard
Keywords: Consumers’ Preferences
Social sciences::Communication
Issue Date: 2017
Source: Menichelli, E., & Ling, R. (2016). Modeling relevance of mobile communication services by social setting dimensions. New Media & Society, 20(1), 311-331. doi:10.1177/1461444816661554
Series/Report no.: New Media & Society
Abstract: There is little research examining the confluence of what communication channel is used for which purpose with which person. This study examines the “setting” for communication that includes what is communicated (e.g. positive or negative messages), the nature of the relationship (close versus distant), and the information channel. The respondents to a web-based questionnaire (n = 627) were Norwegian smartphone users aged 16–35 years. Respondents evaluated mobile communication services that they used in specific social settings by “checking off” all that apply. Two methods of analysis are used to examine the material. First, a Principal Component Regression validated the main method, namely a mixed model for the Analysis of Variance. Results show the probability of using a mobile communication service is based on the effects of social group, communication purpose, communication channel, and their interaction. The relationship to the interlocutor was found to have the strongest effect on channel choice.
ISSN: 1461-4448
DOI: 10.1177/1461444816661554
Rights: © 2016 The Author(s). All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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