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|Title:||Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.||Authors:||Chan, Wan Ying.
Heng, Wei Shan.
Lee, Ley Bing.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2002||Abstract:||This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image.||URI:||http://hdl.handle.net/10356/8557||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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