Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8557
Title: Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
Authors: Chan, Wan Ying.
Heng, Wei Shan.
Lee, Ley Bing.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image.
URI: http://hdl.handle.net/10356/8557
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_1301.pdf
  Restricted Access
245.76 kBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.