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Title: Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
Authors: Chan, Wan Ying.
Heng, Wei Shan.
Lee, Ley Bing.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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