Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8559| Title: | Making of an Asian international brand : I Nuovi cosmetics. | Authors: | Goh, Siew Mui. Lau, Lee Jin. Tan, Annie. |
Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 2002 | Abstract: | This is a case study that seeks to illustrate the international recognition achieved by a Singapore cosmetics brand - I Nuovi Cosmetics. The objective is to discover the success factors of I Nuovi Cosmetics Singapore Pte Ltd (INC)and its internationalization process. | URI: | http://hdl.handle.net/10356/8559 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1303.pdf Restricted Access | 2.29 MB | Adobe PDF | View/Open |
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