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Title: Making of an Asian international brand : I Nuovi cosmetics.
Authors: Goh, Siew Mui.
Lau, Lee Jin.
Tan, Annie.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: This is a case study that seeks to illustrate the international recognition achieved by a Singapore cosmetics brand - I Nuovi Cosmetics. The objective is to discover the success factors of I Nuovi Cosmetics Singapore Pte Ltd (INC)and its internationalization process.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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