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|Title:||Making of an Asian international brand : I Nuovi cosmetics.||Authors:||Goh, Siew Mui.
Lau, Lee Jin.
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||2002||Abstract:||This is a case study that seeks to illustrate the international recognition achieved by a Singapore cosmetics brand - I Nuovi Cosmetics. The objective is to discover the success factors of I Nuovi Cosmetics Singapore Pte Ltd (INC)and its internationalization process.||URI:||http://hdl.handle.net/10356/8559||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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