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Title: Case study : Citibank's co-branding strategy.
Authors: Tang, Marilyn Mung Chiou.
Tay, Karen Lay Tin.
Tham, Wai Fun.
Keywords: DRNTU::Business
Issue Date: 2000
Abstract: This research is based on the marketing strategy of Citibank's co-branded cards. The findings are based mostly on interviews with Citibank's personnel and advertising agency. The results showed that Citibank is confident with the future of co-branded cards and is committed to co-branding strategy.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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