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Title: Student credit card schemes for undergraduates in Singapore.
Authors: Ng, Hui Kiang.
Kok, Jin Yen.
Tay, Hooi Yann.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: The purpose of this study is to investigate whether there is a demand for the student credit card (SCC) by undergraduates in Singapore, the predicted extent of SCC debt and preferences of SCC attributes by Singapore undergraduates.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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