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Title: Cross-cultural consumer behaviour towards downloading music files off the Internet.
Authors: Chin, Marianne Chui Li.
Ng, Tse Ting.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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