Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8585| Title: | Cross-cultural consumer behaviour towards downloading music files off the Internet. | Authors: | Chin, Marianne Chui Li. Ng, Tse Ting. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2002 | Abstract: | The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet. | URI: | http://hdl.handle.net/10356/8585 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1327.pdf Restricted Access | 240.88 kB | Adobe PDF | View/Open |
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