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Title: Impact of environmental stimuli on consumers' price-quality-value perceptions : a study on Borders
Authors: Ang, Ai Peng
Neo, Bao Yin
Yong, Charlotte Zi Ai
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to undergraduates and the perception of undergraduates on Borders Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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