Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8605
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dc.contributor.authorAng, Ai Pengen_US
dc.contributor.authorNeo, Bao Yin
dc.contributor.authorYong, Charlotte Zi Ai
dc.date.accessioned2008-09-24T07:23:05Z
dc.date.available2008-09-24T07:23:05Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/8605
dc.description.abstractThis research paper examines the relationship of environmental stimuli and consumers' price-quality-value perceptions of Borders Singapore. It covers the following areas: environmental stimuli attributes that are important to Singapore consumers, the relative importance of various stimuli to undergraduates and the perception of undergraduates on Borders Singapore.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior
dc.titleImpact of environmental stimuli on consumers' price-quality-value perceptions : a study on Bordersen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorHooi, Den Huanen_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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