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Title: Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
Authors: Koh, Meiting.
Ong, Tze Pey.
Teo, Joshua.
Keywords: DRNTU::Business::Marketing
Issue Date: 2002
Abstract: This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical evidence, process and people.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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