Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8609
Title: | Impacts of external stimuli on music retailers - a case study on HMV, Singapore. | Authors: | Koh, Meiting. Ong, Tze Pey. Teo, Joshua. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2002 | Abstract: | This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical evidence, process and people. | URI: | http://hdl.handle.net/10356/8609 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_1349.pdf Restricted Access | 382.58 kB | Adobe PDF | View/Open |
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