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https://hdl.handle.net/10356/8611| Title: | 10 task retail service process : a model of customer service excellence | Authors: | Low, Brendan Shun Wei Tey, Jack Kie Siregar Sherwin Parulian Tien |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2002 | Abstract: | Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service. | URI: | http://hdl.handle.net/10356/8611 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1350.pdf Restricted Access | 351.68 kB | Adobe PDF | View/Open |
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