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dc.contributor.authorLow, Brendan Shun Weien_US
dc.contributor.authorTey, Jack Kieen_US
dc.contributor.authorSiregar Sherwin Parulian Tienen_US
dc.description.abstractThrough SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Customer services
dc.title10 task retail service process : a model of customer service excellenceen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee, Pui Munen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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