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Title: 10 task retail service process : a model of customer service excellence
Authors: Low, Brendan Shun Wei
Tey, Jack Kie
Siregar Sherwin Parulian Tien
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2002
Abstract: Through SERVQUAL, AIDA, and past research on the retail service encounter, we conducted qualitative research in the form of an in-depth interview and focus group to develop the 10 Retail Service Process. This model focuses on key operations that a retail outlet should excel in to provide excellent customer service.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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