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Title: Humor and performing gender on TV cooking shows
Authors: Matwick, Keri
Matwick, Kelsi
Keywords: Humanities::General
Issue Date: 2018
Source: Matwick, K., & Matwick, K. (2019). Humor and Performing Gender on TV Cooking Shows. Humor, 32(1), 125-146. doi:10.1515/humor-2017-0093
Journal: Humor
Series/Report no.: HUMOR
Abstract: A central aspect of humor is its social function in relating to others and in performing gender. Drawing on insights from interactional sociolinguistics and gender studies, this article explores the relationship between humor and gender in the context of one US instructional tv cooking show The Pioneer Woman. The gender element, while essential to performed humor, is often neglected in research on humor, language, and the media; therefore, this paper looks into how humor is signaled in the cooking show individually and jointly. Humorous joking of the female host Ree Drummond is discussed, specifically self-directed humor and teasing as expressed in personal stories and exaggeration. The ambiguity of the humorous messages reveals contradictory messages: on the one hand, self-deprecating humor reveals feelings of inadequacy for not meeting gendered status quo, and on the other hand, teasing and self-deprecation function as a persuasive strategy to promote the celebrity’s cooking and brand.
ISSN: 0933-1719
DOI: 10.1515/humor-2017-0093
Rights: © 2019 Walter de Gruyter GmbH, Berlin/Boston. All rights reserved. This paper was published in Humor and is made available with permission of Walter de Gruyter GmbH, Berlin/Boston.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:SoH Journal Articles

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