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Title: Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
Authors: Foo, Lee Hoon.
Foo, Yee Ching.
Ko, Zi Yang.
Keywords: DRNTU::Business::General::Moral and ethical aspects
Issue Date: 2002
Abstract: This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-appeal ads.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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