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dc.contributor.authorChia, Sok Luan.en_US
dc.contributor.authorChin, Eileen Kwai San.en_US
dc.contributor.authorTan, Mei Peng.en_US
dc.description.abstractThis case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.titleCase study on C.K. Tang Ltd.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTan, Thomas Tsu Weeen_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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