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Title: Case study on C.K. Tang Ltd.
Authors: Chia, Sok Luan.
Chin, Eileen Kwai San.
Tan, Mei Peng.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2000
Abstract: This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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