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Title: Public communication in the aftermath of an aviation disaster : a comparison of SilkAir, SIA and a foreign airline, Swissair
Authors: Ang, Yee Ling
Tan, Yu Wei
Teng, Shu Hsia
Keywords: DRNTU::Business::Public relations::Crisis communication
Issue Date: 2002
Abstract: This research aims to determine whether SIA had improved in the communication aspect of crisis management over SilkAir after the air crashes and their weaknesses when compared to a foreign airline, Swissair.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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