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Title: A study on consumer remorse.
Authors: Leong, Yvonne Ee Wen.
Teo, Adeline Li Ching.
Yong, Caiyu.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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