Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8678| Title: | Effects of product self-relatedness and ownership on word-of-mouth behaviour. | Authors: | Chia, Melvin Kian Siong. Seow, Calvin Ann Yuan. Liu, Meng Fai. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2002 | Abstract: | This study examines the effects of product self-relatedness (similarity between self-image and product image) and ownership on word-of-mouth (WOM) behaviour. The results of the study show that product self-relatedness affects the volume and valence of WOM while ownership is found to only affect the valence of WOM. | URI: | http://hdl.handle.net/10356/8678 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1410.pdf Restricted Access | 173.53 kB | Adobe PDF | View/Open |
Page view(s) 20
277
Updated on Jan 23, 2021
Download(s)
2
Updated on Jan 23, 2021
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.