Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8679
Title: A study on customer satisfaction in the retail sector.
Authors: Lim, Caroline Wei Ping.
Tang, Chiew Hong.
Yeo, Serene Chay Tian.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.
URI: http://hdl.handle.net/10356/8679
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_1411.pdf
  Restricted Access
532.73 kBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.