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Title: A study on customer satisfaction in the retail sector.
Authors: Lim, Caroline Wei Ping.
Tang, Chiew Hong.
Yeo, Serene Chay Tian.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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