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Title: Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
Authors: Koay, Ai Ling.
Swee, Karen Pei Hua.
Yap, Gabriel Chee Wee.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: It is important to look into the aspects of consumers’ attitudes towards the purchase of unit trust and ILPs, as it would help the distribution channels to gain a better insight into what the consumers expect and desire. The huge potential for greater development and growth of the industry has prompted the initiation of this research study.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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