Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8690
Title: Baby boomers and generation xers : perceptions and expectations of current affairs and info-educational programmes
Authors: Lam, Siew Yen
Seow, Shin Yi
Keywords: DRNTU::Business::General::Education
Issue Date: 2002
Abstract: This project examines the opinions of Baby Boomers and Generation Xers towards current affairs and info-educational programmes. Specifically, the project finds out whether Progamme Advisory Committee's recommendation is reflective of viewers' preferences. Factors that influenced Boomers and Xers' choice to watch such programmes are also discussed.
URI: http://hdl.handle.net/10356/8690
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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