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Title: Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
Authors: Koh, Pauline Wee Yan.
Lim, Shannon Wan Yee.
Liow, May Charn.
Keywords: DRNTU::Business::Advertising::Advertising method
Issue Date: 2002
Abstract: Determination of whether the credibility of a source (online / offline) is related to its brand namei.e. no signficant difference between online and offline sources with a strong brand name and vice versa.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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