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|Title:||Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.||Authors:||Koh, Pauline Wee Yan.
Lim, Shannon Wan Yee.
Liow, May Charn.
|Keywords:||DRNTU::Business::Advertising::Advertising method||Issue Date:||2002||Abstract:||Determination of whether the credibility of a source (online / offline) is related to its brand namei.e. no signficant difference between online and offline sources with a strong brand name and vice versa.||URI:||http://hdl.handle.net/10356/8691||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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