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Title: Consumer preferences in air travel : an application of conjoint analysis.
Authors: Leoh, Chay Hoon.
Leow, Isabelle Hui Fen.
Tee, Hwee Teng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers with similar preferences to uncover underlying demographic profiles.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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