Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8700
Title: Consumer preferences in air travel : an application of conjoint analysis.
Authors: Leoh, Chay Hoon.
Leow, Isabelle Hui Fen.
Tee, Hwee Teng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers with similar preferences to uncover underlying demographic profiles.
URI: http://hdl.handle.net/10356/8700
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_1430.pdf
  Restricted Access
427.03 kBAdobe PDFView/Open

Page view(s) 20

294
Updated on Nov 25, 2020

Download(s) 20

6
Updated on Nov 25, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.