Please use this identifier to cite or link to this item:
Title: Communication via external e-mail and online ordering by food caterers in Singapore.
Authors: Lim, Jean.
Lim, Siew Fong.
Poon, Sook Funn.
Keywords: DRNTU::Business::Management::Communication
Issue Date: 2003
Abstract: This research investigates the implications of B2C e-commerce, specifically the corporate website, online ordering and external e-mail, on local food caterers’ operations and their relationship with customers. The caterers are also given recommendations on how to use online communications to their advantage.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
1.63 MBAdobe PDFView/Open

Page view(s) 50

Updated on Jun 21, 2024


Updated on Jun 21, 2024

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.