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Title: Communication via external e-mail and online ordering by food caterers in Singapore.
Authors: Lim, Jean.
Lim, Siew Fong.
Poon, Sook Funn.
Keywords: DRNTU::Business::Management::Communication
Issue Date: 2003
Abstract: This research investigates the implications of B2C e-commerce, specifically the corporate website, online ordering and external e-mail, on local food caterers’ operations and their relationship with customers. The caterers are also given recommendations on how to use online communications to their advantage.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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