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Title: Exploratory study of retail store image : a department store perspective.
Authors: Fu, Xiaowei.
Heng, Kia Mui.
Teo, Loretta Beverly Yingling.
Keywords: DRNTU::Business::Marketing
Issue Date: 2003
Abstract: This project explores the consumers' perceptions of store image of the major department stores in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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