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dc.contributor.authorKoh, Gladys Ping Piing.en_US
dc.contributor.authorNg, Yee Leen.en_US
dc.contributor.authorYeo, Hui Sing.en_US
dc.description.abstractIn our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleInfluence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorXia, Yangen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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