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Title: Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
Authors: Koh, Gladys Ping Piing.
Ng, Yee Leen.
Yeo, Hui Sing.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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