Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8738
Title: Consumers' perception of canned food safety in Singapore.
Authors: Ho, Chee Yong.
Teng, Lena Huijin.
Toh, Karin Kian Lin.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2003
Abstract: Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception and which is most influential.
URI: http://hdl.handle.net/10356/8738
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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