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|Title:||Consumers' perception of canned food safety in Singapore.||Authors:||Ho, Chee Yong.
Teng, Lena Huijin.
Toh, Karin Kian Lin.
|Keywords:||DRNTU::Business::General::Social aspects||Issue Date:||2003||Abstract:||Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception and which is most influential.||URI:||http://hdl.handle.net/10356/8738||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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