Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8741
Title: Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.
Authors: Goh, Seng Yee.
Kwek, Chee Siong.
Tan, Han Meng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.
URI: http://hdl.handle.net/10356/8741
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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