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|Title:||Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.||Authors:||Goh, Seng Yee.
Kwek, Chee Siong.
Tan, Han Meng.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2003||Abstract:||This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.||URI:||http://hdl.handle.net/10356/8741||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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