Please use this identifier to cite or link to this item:
Title: What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
Authors: Chan, Soon Sze.
Soo, Angelia Wan Chew.
Ho, Michelle Weng Yan.
Keywords: DRNTU::Business::Advertising
Issue Date: 2003
Abstract: This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
2.73 MBAdobe PDFView/Open

Page view(s) 20

checked on Sep 24, 2020

Download(s) 20

checked on Sep 24, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.