Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8750
Title: What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
Authors: Chan, Soon Sze.
Soo, Angelia Wan Chew.
Ho, Michelle Weng Yan.
Keywords: DRNTU::Business::Advertising
Issue Date: 2003
Abstract: This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs.
URI: http://hdl.handle.net/10356/8750
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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