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|Title:||Study of switching behavior among mobile services plans.||Authors:||Foo, Seow Wei.
Lim, Valerie Hui Ching.
Tay, Ai Li.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2003||Abstract:||This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.||URI:||http://hdl.handle.net/10356/8756||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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