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Title: Study of switching behavior among mobile services plans.
Authors: Foo, Seow Wei.
Lim, Valerie Hui Ching.
Tay, Ai Li.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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