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|Title:||Speed-to-market strategy : an analysis of its impact on consumers.||Authors:||Chng, Suying.
Goh, Hui Li.
Teo, Wan Yee.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2003||Abstract:||This paper studies the relationship between the adoption of speed-to-market strategy and brand equity and determines if the strategy is necessary in view of the amount of users’ dissatisfaction with current products. It also assesses whether in fastening the speed to market, consumers would perceive product quality to be compromised or maintained.||URI:||http://hdl.handle.net/10356/8758||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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