Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8758
Full metadata record
DC FieldValueLanguage
dc.contributor.authorChng, Suying.en_US
dc.contributor.authorGoh, Hui Li.en_US
dc.contributor.authorTeo, Wan Yee.en_US
dc.date.accessioned2008-09-24T07:24:41Z-
dc.date.available2008-09-24T07:24:41Z-
dc.date.copyright2003en_US
dc.date.issued2003-
dc.identifier.urihttp://hdl.handle.net/10356/8758-
dc.description.abstractThis paper studies the relationship between the adoption of speed-to-market strategy and brand equity and determines if the strategy is necessary in view of the amount of users’ dissatisfaction with current products. It also assesses whether in fastening the speed to market, consumers would perceive product quality to be compromised or maintained.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing-
dc.titleSpeed-to-market strategy : an analysis of its impact on consumers.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorXia, Yangen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
NBS-REPORTS_1483.pdf
  Restricted Access
273.06 kBAdobe PDFView/Open

Page view(s)

381
Updated on Jul 19, 2024

Download(s)

4
Updated on Jul 19, 2024

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.