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Title: Speed-to-market strategy : an analysis of its impact on consumers.
Authors: Chng, Suying.
Goh, Hui Li.
Teo, Wan Yee.
Keywords: DRNTU::Business::Marketing
Issue Date: 2003
Abstract: This paper studies the relationship between the adoption of speed-to-market strategy and brand equity and determines if the strategy is necessary in view of the amount of users’ dissatisfaction with current products. It also assesses whether in fastening the speed to market, consumers would perceive product quality to be compromised or maintained.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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